Projects
EltaMD
Partnership with EltaMD to launch National Dermatologist Day at the American Academy of Dermatology Conference. Designed and produced a recovery lounge oasis featuring custom embroidery, hand massages, photo moments, and interactive guest experiences.
SERVICES
Full event production from venue sourcing, fabrication, on-site execution and client management
Cherry Bombe
Led event production for key brand experiences including Jubilee NY, Jubilee LA, Tastemaker Tour, Power Awards, 10th Anniversary Party, Destination Cherry Bombe and Tastemakers at the Table Working Lunch Series.
SERVICES
Retainer client; Head of Production overseeing 15+ annual events, managing end-to-end execution from concept through on-site delivery.
Crown Royal
Country Thunder
Pop Up Activation
Partnered with InsideHook to bring the Crown Royal brand to life at Country Thunder Wisconsin. The custom lounge featured a branded bar airstream, interactive games, a photo moment, and a charitable component, all positioned in a premier festival location.
SERVICES
Full event production including venue sourcing, fabrication, logistics, and client management.
Allure “Best of Beauty” Live Event
Consumer event bringing the Best of Beauty franchise to life through interactive experiences, treatments, expert panels, and complimentary product offerings.
SERVICES
Year-over-year partner overseeing sponsor management for 20+ clients, event production, and product procurement for 150+ participating brands.
Meta
Content creation partnership with Meta supporting the launch of the Oakley Vanguard AI Glasses, showcasing cutting-edge innovation through strategic storytelling and production.
SERVICES
Team leadership, project oversight, and client management.
Sephora Pop Ups
Led custom Makeup by Mario and Summer Fridays pop-up experiences within the Sephora Times Square location, delivering immersive, brand-driven activations.
SERVICES
Executive producer, fabrication, vendor management
and client relations.
Toyota + Wired
Toyota’s brand presence at Wired 30, a thought-provoking celebration of Wired’s 30 years. Toyota Beyond Zero Proof Experience offered attendees a choicified experience inspired by the automaker’s diverse range of electrified vehicles, featuing an assortment of expertly-crafted, non alcoholic beverages, served at a bar made entirely of sustainable materials.
SERVICES
Client Management, Production, Catering
Lovesac + Architectural Digest
Cocktail party event in NYC that celebrated Lovesac’s latest Sactionals with Angled Sides aligning with AD’s September Style issue.
SERVICES
Client Management, Event Production, Fabrication, Catering, Programming, Guest List, Venue Scouting
Genesis at Vogue World
Vogue’s official Vogue World NYC viewing party owned exclusively by Genesis. Guests enjoyed British afternoon tea while watching the event live from London. Performative photo moment, vehicle display, shuttling and live music accompained the event for attendees to enjoy.
SERVICES
Client Management, Event Production, Fabrication, Catering, Programming, Guest List Procurement
Sixpenny +
Architectural Digest
Sixpenny and Architectural Digest came together to celebrate the launch of Sixpenny’s new Brooklyn showroom. The premium cocktail party was hosted by Global Editorial Director and Editor in Chief, Amy Astley, who welcomed guests ranging from top AD100 designers and friends of the brand to celebrities.
SERVICES
Client Management, Event Production, Fabrication,
Catering, Programming, Guest List Procurement
Golden Island +
Bon Appétit
Bon Appétit and Golden Island celebrated the ultimate summer celebration with an evening of cocktails, “sweet & savory” snacks, games and more. Hosted by DJ Mini Skrrt at new hotspot Mother Tongue in Los Angeles.
SERVICES
Client Management, Event Production, Fabrication, Catering, Guest List Management, Venue Scouting
Banana Republic
At Vogue World
One-of-a-kind global fashion show experience that took to the streets of NYC for the first time ever. Banana Republic’s involvement included an onsite street cart, custom video content and talent alignment.
SERVICES
Client Management, Banana Republic’s On-Site Activation, Content Shoot, Talent Wrangling
Trésemmé + PatBo Collaboration
Limited-Edition Accessory Collaboration during
New York Fashion Week with Designer, PatBO. Included Fashion Show runway integration, custom video content and an exclusive event at Zero Bond to celebrate the collection.
SERVICES
Client & Event Management, Production & Fabrication, Content Shoot, Talent Wrangling.
Pepsi + Dapper Dan Collaboration
Capsule collection launched at New York Fashion Week designed by iconic designer Dapper Dan including everyday limited-edition gear inspired by the iconic Pepsi brand and traditional NFL football fan apparel.
SERVICES
Client & Event Management, Design & Production, Content Shoot, Talent Wrangling
UPS + Awake NY
NYFW: The Shows Designer collaboration celebrating the LatinX community culminating in a capsule collection, a pop up Bodega, a custom video and social content.
SERVICES
Client Management, Collection Production, Content Shoot, Talent Wrangling, Bodega Event Production & Programming
Lowe’s +
NYFW: The Shows
An unprecedented partnership—a home improvement retailer was the buzziest brand at NYFW: The Shows in September 2020, during an unprecedented season. The partnership created a major conversation around the meaning of home during this time—and led a reimagining of the Lowe’s brand. Through three designer partnerships—Jason Wu, Rebecca Minkoff and Christian Siriano—Lowe’s and IMG brought Fashion Week home to the masses.
SERVICES
Client Management, Event Production, Design & Fashion Show Production, Content Shoot, Talent/Designer Wrangling
Afterpay +
NYFW: The Shows
NYFW September 2021 marked the return to IRL shows, and together NYFW: The Shows and Afterpay worked to re-energize New Yorkers and bring the NYFW experience to the people. We infused Afterpay’s playful voice and democratic approach throughout NYFW, built unique, Afterpay-led experiences, and together we lit up the city in Bondi Mint, ushering in a new era in New York fashion as the city that never sleeps hummed back to life.
SERVICES
Client Management, Event Production, Design & Fashion Show Production, Content Shoot, Talent/Designer Wrangling
BMW +
NYFW: The Shows
A celebration of BMW’s commitment to delivering both luxury and function with the launch of the BMW iX while also reinforcing the brand’s expansive collection of vehicle options. Partnership between a forward-thinking designer with a multi-hyphenate fashion personality weaved a story of what happens when luxury becomes intuitive, enduring, and evolutionary.
SERVICES
Client Management, Event Production, Content Shoot, Talent/Designer Wrangling
FX at Comic Con
FX’s presence at San Diego Comic-Con in 2018 and 2019 had enormous visibility with the largest official presence of any network at Comic-Con. Including a 30-foot branded structure that had engaging consumer activations, high impact media, and a special event taking place at the enormous activation space, reaching an audience of influential consumers, press, talent, and industry execs. The significant presence in San Diego was augmented to a national level via affiliate and press coverage, digital and social extensions, and content distribution resulting in hundreds of millions of media impressions.
SERVICES
Client & Project Management, Fabrication, Design, Programming, Budget & Team Management
ABC + Academy Awards
The Oscars® Popcorn Pop Up was an attention-grabbing activation that incorporated a unique popcorn structure and a photo booth that drove excitement and awareness of the 2020 Oscars® on ABC. The event brought The Oscar® excitement to fans with delicious and upscale popcorn recipes delivered by celebrity chefs and a red carpet moment with a photo booth experience. A multicam photo booth experience and a triangle backdrop made out of gold mirrors created a picture perfect moment that captured the classic Oscars® glitz and glamour.
SERVICES
Client & Project Management, Fabrication, Design, Programming, Budget & Team Management
CîROC
CÎROC hosted exclusive Summer House events in local markets inclusive of LA, Atlanta, NYC, Miami, Chicago, and DC for media and special guests to experience CÎROC Summer Watermelon, the newest addition to the successful flavor portfolio. The Summer House events also included CÎROC branded photo moments with a hedge wall, a double swing set and complimentary interactive activities.
SERVICES
Client & Project Management, Fabrication, Design, Programming, Budget & Team Management, Venue Scouting.